At least once per week I encounter skepticism or negative comments about the value and effectiveness of social media to small business. Sometimes the comments are made by business owners who genuinely want to know if social media can benefit their business, and how. Others come from individuals who may have ‘dabbled’ in social media but did not see results because they approached it without a plan or strategy.
In the post, Energize Your Business Strategy with Social Media, Amy Jo Martin asked, “It seems that there just aren’t enough hours in the day. So, who and why would you want to add social media manager to the list (of various titles and roles that entrepreneurs carry)?” Her answer? “Because it’s the single most important thing you can do to grow your business.”
An essential part of doing business, online or offline, is to establish dialog with your customers so they feel like a valuable part of your company/business. In addition, since your goal is always to identify what your customers wants and needs so that you can deliver superior customer service, you must do research. Social Media makes it much easier to do this type of research rather than through traditional methods.
In the post Amy Jo further highlights three other reasons and case studies why social media should be a part of your business strategy, as well as how it can, in part, energize your business in a short time. There is strong evidence that that social media can energize your business, and it has done so for large and small companies alike.
You may read the entire post by Amy Jo Martin at Energize Your Business Strategy with Social Media. How has social media influenced your business? Please share in the comments below.
The buzz is on that large corporations are using Twitter for customer service. Is it possible to have a connection between Twitter and customer service for your small business? Why would you want to use Twitter for customer service?
In talking with several small offline business owners, some have told me that they don’t understand Twitter, while other say Twitter just looks like a waste of time. But, is it?
In the offline world you probably choose to attend certain networking events because you’re more likely to meet your target market at those events. As you increase your visibility online, you also want to be where the people in your target market are hanging out. You can find many of them on Twitter. By also using Twitter as a research tool you can get to know the questions they have, find out what is important to them, and provide solutions. Read More Here…